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MF: Would comic shops survive?

Look, what's the best-guess at now, for comic shops in the U.S.? 3000? It's an industry truism that 10 per cent of the comic shops buy ninety per cent of the comics. So if the comic store infrastructure collapses, it'll be the bottom 2700 stores that go, and even then we'd only lose 10 percent of the market volume. That's just mental. MF: Let's play Apocalypse: tell me what happens when publishers have no other option than Do It Yourself.

Marvel would find a way to make that Heroes' World thing work.

I'll let you have the last word.

MF: Right on. So-- yes. This is what it comes down to: How you do it is simple, you just fucking do it. You fight as long and as hard as you have to. The Good Ones will fight the Good Fight. There are great people every where who love love love this medium and make that known every day. And Good Work will always find an audience if the thoughtpeach is shaking just the right way. It's like this: you do me a huge favor, and say "Hey, Fraction -- write this thing for me." I say okay, and want to do just as big a solid as I can to say thanks, somehow. So now we've got MANTOOTH . It's a monkey, ‘sploding stuff and kicking dudes, I don't fool myself there -- but it's the best god damn monkey-’splode-kick book I could write. This is my activism: do the best work you can and get it out there. Never stop fighting. The Office of Internet Communications November 2, 2001 Every once in a while I come up with a good one. This is one of those, and I’m going to let you all in on it for free. One of those "word to the wise" things you hear so much about nowadays. The kind of thing that, once heard, you’re a chump if you don’t act on it.

But sit back and get comfortable, because I’m going to fill you in on some background, first.

Now, since you’re reading this on the Internet, chances are you’ve seen me posting messages here and there. A good quarter of my work day is spent checking in on the various comic book news sites and message boards and

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